All-Star weekend for Creators
We brought out more than 20 of the biggest basketball content creators for our own version of All-Star Weekend. We had a new version of the 3PT contest, an insane dunk contest and multiple matchups of 2v2 and 1v1.
Over 25 million+ views, 60+ million impressions and counting!
This was a groundbreaking event and it helped start a massive wave in the sports industry around the world. Our event showed what was possible with creators and how to run events that fans everywhere want to consume over and over again.
